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Do you see what i see? How millennials view the lumber industry

Informally Refereed

Abstract

U.S. wood products industry members constantly strive to determine how to best promote and position their industry and products. Studies show that many in the public know little about the industry or the variety of wood products produced and hold a generally negative perception of the industry. In addition to combatting public perception and unfamiliarity, the industry also faces a labor problem. As older employees retire, enticing younger generations to work in a field that they know little about or are not interested in makes it challenging to fill empty positions with skilled employees.

Keywords

millennial attitudes, industry perceptions, social media, millennial females, wood products industry

Citation

Stout, Kassandra; Montague, Iris. 2021. Do you see what i see? How millennials view the lumber industry. The Merchant Magazine. October 2021: 10-11.
https://www.fs.usda.gov/research/treesearch/63466