Conjoint analysis: a pragmatic approach for the accounting of multiple benefits in southern forest management

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  • Authors: Zinkhan, F. Christian; Holmes, Thomas P.; Mercer, D. Evan
  • Publication Year: 1994
  • Publication Series: Miscellaneous Publication
  • Source: SCFER Work. Pap. 76. Research Triangle Park, NC: Southeastern Center for Forest Economics Research. 16 p.

Abstract

With conjoint analysis as its foundation, a practical approach for measuring the utility and dollar value of non-market outputs from southern forests is described and analyzed. The approach can be used in the process of evaluating alternative silvicultural and broader natural resource management plans when non-market as well as market outputs are recognized. When applied to the case of designing a nature and recreational park within a pine forest of North Carolina, the approach accurately predicted potential visitors' first choice, from five competing options, at rates as high as 86.7%.

  • Citation: Zinkhan, F. Christian; Holmes, Thomas P.; Mercer, D. Evan. 1994. Conjoint analysis: a pragmatic approach for the accounting of multiple benefits in southern forest management. SCFER Work. Pap. 76. Research Triangle Park, NC: Southeastern Center for Forest Economics Research. 16 p.
  • Posted Date: January 1, 2000
  • Modified Date: August 22, 2006

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