Factors influencing buyers' willingness to offer price premiums for carbon credits sourced from urban forests
Marketing carbon offset credits generated by urban forest projects could help cities and local governments achieve their financial self-sufficiency and environmental sustainability goals. Understanding the value of carbon credits sourced from urban forests, and the factors that determine buyers’ willingness to pay a premium for such credits could benefit cities in strategically marketing carbon credits to generate revenue. This study surveyed business organisations participating in carbon trading in order to explore the factors influencing buyers’ willingness to pay for urban forest carbon credits in alternative marketing scenarios (i.e., with and without explicit recognition of purchase). Results suggest that buyers are willing to pay a premium for carbon credits sourced from urban forests and the amount of this premium was influenced by the purchasing business’s ownership type, size, geographical scope of operations, and the level of importance placed on the co-benefits provided by urban trees.
Requesting Print Publications
Publication requests are subject to availability. Fiscal responsibility limits the hardcopies of publications we produce and distribute. Electronic versions of publications may be downloaded, distributed and printed.
Please make any requests at email@example.com.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
- Our on-line publications are scanned and captured using Adobe Acrobat. During the capture process some typographical errors may occur. Please contact the SRS webmaster if you notice any errors which make this publication unuseable.
- To view this article, download the latest version of Adobe Acrobat Reader.