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Purchase decision involvement: Event management segments and related event behavior

Informally Refereed

Abstract

The goal of this research was to examine the relationships between different levels of event purchase decision involvement (PDI) segments and their respective event behaviors (e.g., expenditures, travel behavior, event consumption and satisfaction). The specific purpose was to answer two major research questions: 1) Can PDI identify different levels or segments of event attendees?; and 2) Do the PDI segments differ by their tendency to travel, spend, and consume at an event?

Parent Publication

Citation

Warnick, Rodney B.; Bojanic, David C. 2012. Purchase decision involvement: Event management segments and related event behavior. In: Fisher, Cherie LeBlanc; Watts, Clifton E., Jr., eds. Proceedings of the 2010 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-94. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 248-256.
https://www.fs.usda.gov/research/treesearch/40358