Optimizing Product Attributes to Gain Competitive Advantage in Markets for Hardwood Lumber
One of the ways in which wood-based companies can gain competitive advantage is to concentrate on a particular segment of the market for their products. By meeting the needs of this segment better than its competitors, a company can create switching costs, develop customer loyalty, and the increase profit margins. This article describes a study that was conducted that investigated the product and supplier attributes (characteristics) that are important to companies in five segments of the market for hardwood lumber: millwork, dimension stock, flooring, cabinet, and the furniture producers.
Requesting Print Publications
Publication requests are subject to availability. Fiscal responsibility limits the hardcopies of publications we produce and distribute. Electronic versions of publications may be downloaded, distributed and printed.
Please make any requests at email@example.com.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
- Our online publications are scanned and captured using Adobe Acrobat. During the capture process some typographical errors may occur. Please contact the SRS webmaster if you notice any errors which make this publication unusable.
- To view this article, download the latest version of Adobe Acrobat Reader.