Rick Cantrell (Presenter),
American Forest and Paper Association
Mardie Pfeiffer, Forestry Intern
1994 marked a new era for members of the American Forest & Paper
Association (AF&PA). A new goal was set for the forest industry:
to enhance the environment by visibly changing the practice of forestry
on industrial forestland, especially as it pertains to water quality,
wildlife, and biodiversity. In response to this challenge, AF&PA
member companies created the Sustainable Forestry Initiative (SFI)SM
program. The SFISM program has been a remarkable success,
with 147 program participants and over 63 million acres currently enrolled.
The SFI principles and objectives revolve around the interaction between
loggers and private woodland owners to encourage reforestation, Best
Management Practices, protection of endangered and threatened species,
and improvement in appearance of harvesting operations, particularly
in highly visible areas. Participation in the SFI program is a commitment
toward continuous improvement of sustainable forest management.
However, with the sizeable participation in the SFI program, the issue
of credibility has brought about a need to build confidence by including
outside observers and increasing the multi-stakeholder involvement in
the program. In response to this demand, a verification process has
been developed and a monitoring project designed to collect data to
determine actual on-the-ground performance. In addition, the multi-stakeholder
Sustainable Forestry Board (SFB) has been established to manage the
standard, verification process, and compliance. Clearly, the SFI program
has made tremendous progress in sustainable forest management the first
five years of existence and will continue to do so as all stakeholders
work together to tackle the new challenges.
Workshop VI: Monitoring
Forest Management
Online presentation