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Title:	Match Your Hardwood Lumber to Current Market Needs
Author(s):	Bush, Robert J.; Sinclair, Steven A.; Araman, Philip A.
Date:	1990
Source:	Southern Lumberman. 251(7): 24-25.
Description:	This article explains how hardwood lumber producers can best market their product. The study included four segments of the market for hardwood lumber. These segments were: furniture, cabinet, dimension and flooring, and molding/millwork manufacturers. The article explains how the study was conducted and the characteristics of companies (i.e., potential customers) that were included. It also discusses the hardwood lumber purchasing characteristics of companies in each of the market segments.
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