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Title:	Optimizing Product Attributes to Gain Competitive Advantage in Markets for Hardwood Lumber
Author(s):	Bush, Robert J.; Araman, Philip A.
Date:	1990
Source:	Proceedings, Symposium on Specific Forest Products Opportunities. pp. 187-188.
Description:	One of the ways in which wood-based companies can gain competitive advantage is to concentrate on a particular segment of the market for their products. By meeting the needs of this segment better than its competitors, a company can create switching costs, develop customer loyalty, and the increase profit margins. This article describes a study that was conducted that investigated the product and supplier attributes (characteristics) that are important to companies in five segments of the market for hardwood lumber: millwork, dimension stock, flooring, cabinet, and the furniture producers.
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